The Oman based Motor Yacht builder Sapphire Marine is launching a new luxury motor yacht to compete with the likes of Sunseeker. They wanted to completely redesign their existing website and corporate branding to make it eye catching and dynamic to emphasise the high quality product that they are delivering to the market place. We discussed and analysed the premise for the new website and arrived at the following description for the future site:

Site Description

“Sapphire Marine LLC (FZC) need a new website and corporate branding. The objective is to create a website that displays the company as a high quality provider of luxury motoryacht building. The website should be exciting, dynamic and enticing. It needs to emphasise the launch of the Sapphire 57 flagship motoryacht as their premier product as well as presenting their range of Tournament Catamarans and quality services.

The Sales and Marketing Manager is very interested in flip-book e brochures as a way of professionally presenting the companies services and story. These should be incorporated into the site in a user-friendly way.

The Sapphire Marine logo is quite old and needs to be redesigned in simple but bold style to highlight the quality of the product range.

The site should display latest news updates and a photo gallery as well as a place to advertise boat resales”

Based on this, we used our design questionnaire to obtain the information and further ideas about their requirements. we spent time with the Sales and Marketing Manger showing different websites of companies in their field and suggested some different designs.

We presented design mock-ups of their new logo and received clear information on requested style of the site and this was developed and modified as the potential features of the site were realised.

Constructing the website

We presented a live working website based on their ideas for further improvements to be made. We developed a 100% Flash website with a plethora of features. We organised the development of a strong and creative branding with our UK based Graphic Designer. As the site developed we made several changes and improvements:

* Increasing the quality of the background images to high resolution

* Designing a captivating home page slide show with clear and distinct tag lines

* Creating an introductory splash page to offer users the option to switch to a newly designed static HTML site should they be accessing the site from a region in the Gulf with low bandwidth connection

* The production of professional brochures that could be printed for promotional activity or transformed into interactive flash flip-books on the website

We consulted two external testers, one on the sites technical functionality and one on the graphic design. Their suggestions were then incorporated into the design and a few minor changes were made.

Here is the old Home Page:

Here is the new Sapphire Marine website:

Would you like a site like this? Contact us for a free, no-obligation quotation.