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Effective search engine optimisation allows small businesses to compete with the largest businesses on the internet. Getting your website up and running is just the first stage in marketing your company on the internet.

To get the best search engine rankings, it is important to know how your potential customers search for services that you provide using search engines. When potential visitors and customers type in their terms using search engines like Google, Yahoo and Bing to find products, information and online services, they type in a set of words or phrases, commonly known as keywords into their search box.

We can assist in developing your content and online presence to position yourself in the best way to be picked up by search engines by analysing the specific keywords and phrases that your potential customers routinely type to find products and services that you provide.

There is no quick-fix solution. Search engine optimisation (SEO) involves intensive research and a wide range of techniques and process to increase website rankings in search engines based on specific targeted keywords.

The basic process begins with optimising your website’s performance, researching the keywords and key phrases that your potential customers use to search for your products and services in your target areas, then integrating these into your posts, pages and html framework.

The next step is Link Building. This involves organising as many quality external websites to link to your site as possible. These are known as ‘back-links’ and the leading search engines put high value on back-links that originate from websites with a high page rank and ranking themselves.

The final stage is known as conversion. This is where we modify your site design to maximise the number of times that a visitor to your site will actually contact you for business. There are several different ways of achieving this and we will suggest the optimum options for your business.

All of these efforts take a great deal of time and effort and it can take months of painstaking patient work to obtain the results you are looking for.

There are many tutorials available on the web or we can help you get excellent results with our experienced internet marketing experts. Just get in touch and we can help you on your way to achieve specific objectives for your target market.